Anthony and Jazzmin Harris is a young married couple who are humble industry pioneers with over nine years of experience.
Twelve12 was birthed in 2017, two years after their salon was launched in a 200 square feet space.
Jazzmin being the hairstylist and Anthony the brand strategist decided to create a formula of hair care products that will combat hair loss, lifeless hair, and relief for scalp issues all while providing a salon experience.
After one year of creating the formula, they decided to invest in their known product Twelve12 to offer to their clients as a at home treatment in between salon visits.
During this journey of developing a hair care line and overcoming many triumphs, Twelve12 took off during the pandemic shutdown in 2020. Jazzmin and Anthony still carried on business as usual because they knew their clients needed guidance and Twelve12 to maintain healthy hair at home until salons were able to resume operations.
Here we are today, with over 100,000 bottles sold globally and a tribe that love Twelve12.
the twelve pledge:
So many stylists around the world use Twelve12 on their clients. We have videos and hair tutorials of how our products are used and the instant results. If you’re a stylist and use Twelve12, have your art displayed on our platform and email us a one minute video of you servicing a client.