Maria M.
Great shampoo..leave my scalp clean and hair color in place ... amazing product!!
Jennifer B.
I can’t wait to use it
Gail S.
I love this product it works well and smells great!
Yasmin D.
I love the shampoo and conditioner my hair and scalp felt so clean. My hair felt light weight and soft.
Felicia G.
This is my daughter, I use your amazing products on both of our hair. Absolutely LOVE it!! Been using your products for almost 1.5 years and it has NOT disappointed me. Highly recommend ALL of your products.
Alicia J.
My hair is so healthy thanks to
your products
Rheeda H.
My hair is doing so well with your products. Forever customer!
Diana W.
I love this product, it is my new go to for all of my silk press needs. It leaves the hair soft, shinny, bouncy and full of life.. I love it what more can I say..
Stephanie D.
Gets the jobs done .. by far the most gentle clarifying shampoo out there… kudos to you for creating this amazing product!
Sarah W.
The shampoo smells good and leaves my hair squeaky clean.
Natasha F.
Great product! Already seeing positive results.
Jazzlyn T.
The best shampoo I’ve ever tried, my hair can’t live without it!
Christy M.
I absolutely love this shampoo. It cleans my hair and scalp without stripping it of it’s natural moisture. I had some scalp itchiness prior to use and after the first time using the shampoo, the itchy scalp problem was completely eliminated. I also noticed that my flat ironed style looks way better and lasts longer and without the greasy, weighted down problem I typically experience after about day 2 or 3. Thanks Guys for a superb product!!
Natasha S.
Leaves my hair refreshed and clean and not stripped at all
Francesca Y.
Amazing ! Must have products. System works well together.
Jamie B.
The shampoo for me like it took a lot of dirt out my hair I say that because my hair felt clean a little corse until I put the conditioner in and omg My hair went insistently soft and the smell is so good My youngest daughter was bumping my hair and we kept saying wow is that your hair
Nashiera W.
Love love love!! each and everyone of their products
Celeste P.
I love how my scalp feels so squeeky clean after I use this shampoo.
Aliya K.
The verdict is still out. I have relaxed hair. My hair was squeeky clean. Not sure if thats a good think or not. I'm not a stylist by any means but thought some natural oils should be left behind. I'm going to try again next week.
Chante R.
My hair was hard and brittle before I started using your shampoo and conditioner one day use and my hair doesn’t feel hard and brittle my daughter uses it that’s where I got my first experience I love love your product that’s why I order two of your conditioner and shampoo so I won’t run out ☺️
masani k.
I did not like the feel of this in my hair at all but the way my curls clumped and hair looked overall darker I couldn’t help but to love it. This shampoo feels like a hair treatment to me but did it’s job beautifully. Plus I had a ton of build up.
Stephanie D.
A great cleansing shampoo. It removes all the gunk and build-up that accumulates through the week. I have alot of hair so this is the bottle after one use. Therefore, I try to stock up when I can.
kee a.
best shampoo i ever used !!! didn't leave my hair dry or brittle using the shampoo leaves your hair feeling like you used the conditioner
Joanne D.
Love the smell, hair looks healthy, scalp healthy no more itchy, flaky scalp. Love twelve products! My hair is growing as well!
Ngozi A.
Wonderful product, Hair is flourishing!
Luluwa K.
I live in the Middle East and nothing has helped me grow my hair but Twelve12 products ! I happily pay whatever the amount is cuz nothing beats them
Tanita P.
The shampoo scared me on my first use it make my hair feel squeaky and I mean squeaky. It literally removes all the dirt and grime from your hair and scalp. It so satisfying to use the conditioner afterwards to see how it brings moisture back. I recommend getting the whole system. It’s like you can’t have one without the other. I love Twelve12 products. That’s my birthday numbers so I feel like this product was made just for me (jk).
Cynthia B.
Smells amazing and feels light and clean on my wild hair
Shameika N.
Love this stuff
Shameika N.
Wash my hair with shampoo love this stuff
Salinda H.
I loved the product. My hair didn’t dry post wash, and I really enjoyed the fragrance. Would definitely recommend.
Shanice M.
Love this shampoo. My scalp is usually itchy a few days after washing but with this shampoo, my scalp feels good and a lot less itchy.
Latisha B.
What can I say?! This shampoo goes a long way, and I could tell my scalp and hair was as clean as a whistle the first time I used it! I was apprehensive, about purchasing the products. But after my first use….I was STOKED! I Love the extra love and care that goes in your products! Thank you!
Janiya W.
I will start by saying that I really enjoyed the results the whole line gave me. The shampoo not so much but, I always use a whole line when using hair products. The shampoo doesn’t seem to really clarify my hair but doesn’t hydrate it at the same time. Overall, I would recommend the shampoo to someone who plans on buying the conditioner and hair mist. I would not recommend it for someone planning to replace another shampoo in their routine.
Evelyn K.
I used the products for first time today on my daughter hair I love them thank you !!!!
Lakisha M.
The product did everything it said it would. I was skeptical at first because the Shampoo was watery looking but I was impressed to how well it cleaned my hair and made suds.
Penelope C.
Smells super good ! And left my hair super clean! Got my mom a bottle too and she was to hype, definitely coming back for the gallons !
Maria L.
I used this product on my 5 year and I love everything about it. I am so glad that I finally ran across a shampoo and conditioner that the whole family can use. Thank you!
CHANTEL R.
The shampoo was lightweight and had a great lather
A'Lana R.
Twelve12 keeps my natural hair in excellent condition whether wearing it curly or pressed!
Rynetta V.
I love the smell and the clean feeling afterwards the products don't weigh the hair done
Youbine M.
I love this , I just started using it. My hair got bad heat damage and I’m trying to repair it , hopefully this shampoo works, so far it’s working amazingly.
Charlise B.
Best cleansing shampoo hands down! Bre likes when her hair makes the squeaking sound after a good shampoo with Twelve.
taja c.
Loved the way it was packaged and sealed up!! After using this shampoo and the conditioner my hair looked good and healthy! I love this product an will be purchasing again
Mismana P.
My hair was squeaky clean
Tanya H.
I just received my shampoo and conditioner. That shampoo had my hair squeaky clean and the conditioner had my hair soft and easy to manage.
Shamara G.
I loooove this makes my hair feels days after I wash it
Shakira B.
I love this shampoo!!! Definitely will be purchasing again!
Marina C.
I love all of your products!
Carolyn C.
love how it cleans and smells
kim s.
So glad I found this product!! Hair feels so clean afterwards I can tell the difference from previous shampoos used
Jacqueline Q.
Purchased several items as a gift for a friend. Her first response to the shampoo was that her hair had never been so squeaky clean.
Tasha N.
Really good cleansing shampoo leaves my hair sooo clean...
Antoinette H.
I love this shampoo. It does not strip my hair, and it gently cleanses!
Dejeune D.
I used the shampoo for the first time today and my scalp felt so clean! It also smells really good!
Bria C.
I took a star off for shipping. I hope it was an isolated incident, mistakes happen. Moving on...the product is amazing. My daughters hair and my own felt great after the first use. After a blow dry, our hair was shiny and straight. I will definitely be ordering again.
Dondrika R.
OMG the shampoo is amazing!! Gets all the build up off the hair and does wonders on your scalp. Highly recommend
Ciji R.
I absolutely love it I tired it for the first time and fell in love being natural you go to so many products trying to find one that works for you and this one by far is the absolute best and my favorite Already placed a second order ready to place a 3rd
Dionna F.
I love the shampoo so much!!! My hair felt so good after using it.
Ashley L.
Hair felt moisturized and soft
Darnita B.
When I first tried this shampoo, I said well its a little runny! Don't let that fool you, this shampoo has worked wonders on my hair. My hair was literally squeaky clean! my hair felt clean. My hair was straightened and my curls came back without a hitch! I highly recommend this shampoo.
Elizabeth P.
My first experience was a little scary. After first wetting my hair I put the shampoo on my hair and it started to draw up and my hair started to feel knotted up. I wasn’t able to run my fingers through my hair as I was shampooing it. Once I managed to rinse out the shampoo and applied the conditioner it instantly softened my hair. I have a perm and I’m not sure if that was the reason.♀️ Then end result after styling was very nice and bouncy.
Christina c.
Great product! Finally found something my natural hair loves ~
NaWal G.
This product makes my hair feels silky smooth.
Taylor H.
***LONG READ*** I know this review is probably going to end up under just their shampoo but this review is about EVERY SINGLE Twelve12 product and tbh their salon also. I have been flirting between being a natural and silk presses since the pandemic started. I didn't feel comfortable with going to salons AT ALL but my hair definitely paid for it (especially after a botched color job). I NEEDED clean and hydrating products that would help bring my hair back to life and I found the Twelve12 line, as well as Laid Pretty Boutique, on Instagram. Seeing the successful care and results of just ONE client persuaded me not only to make an appointment but to buy the entire Twelve12 line.
*** THE SALON*** The appointment was 5-star. The service was 5-star. Theresa was 5-star. PARKING was 5-star, lol. I had a shoot the day after my appointment for @meandsomebodysson_ and my hair looked FLAWLESS. Now here's where the praise break comes in.
***THE PRODUCTS*** It was now MY TURN to wash and style my hair at home with the products I have purchased during their last "mask sale" and by God, I have never been so PLEASED with a wash day outcome. I have tried almost EVERYTHING, both Low and high-endproducts. The "squeaky clean" feeling you get from their shampoo is no joke and reassures you that your hair is CLEAN CLEAN. Breaks down ALL the buildup. The conditioner doubles as a regular AND deep conditioner. My hair LOVED IT and was super soft/easy to detangle. Minimal shedding/breakage occurred. Finished my now HOUR FIFTEEN MINUTE (sans press plus I deep condition for 45 mins) wash day with the spray in leave-in/heat protectant prior to blow-drying and pressing. It came out phenomenal, ALMOST as good as the salon result. It all smelled phenomenal and didn't tear up my skin like some harsh salon products. Between wash days I oil my severely dry scalp with their hair oil and that ALSO smells amazing (AND WORKS).
If you made it this far... kudos, but you should have stopped mid-novel to just go and buy the products for yourself because they are the way, the truth, AND the light. THANK YOU Twelve12! Your products might have saved my hair!!!! I cannot wait to use my hair mask next wash day so I can rave about that too, lol.
(For Reference: 4A/4B -Mid Density - Dry Hair)
Daisha R.
The shampoo made my hair feel extremely dry and straw like . It made cleansing kind of hard because it felt like my hair was sticking together . I will try it again to see if I get the same results . I followed up with conditioner and it made my hair really soft & made my curls pop . I hope this was just a one time thing I would really hate to be limited to just the conditioner .
Felicia O.
I love there products
