14.5oz Shampoo

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Organically handmade to give your hair a new beginning! Our shampoo cleanses your scalp of all impurities while deeply replenishing each hair strand to obtain and maintain healthy hair growth.

Twelve12 organics shampoo can be used on kids, hair extensions, and chemically treated hair such as colored, relaxed, etc.

Please read the ingredients below to avoid any allergic reactions.

No sulfates No parabens No alcohol No synthetic fragrances or artificial colors

Made with 89% organic ingredients!

Enriched with oat protein, tea tree & silk amino.

Ingredients: * Hamamelis virginiana (witch hazel) hydrosol water, *Helichrysum italicum (helichrysum) hydrosol water, *Melaleuca Alternifolia (tea tree) hydrosol water, *Rosmarinus officinalis (rosemary) hydrosol water, decyl glucoside, lauryl glucoside, vegetable glycerin, sodium alginate, amber extract, (gluten-free) oat protein, keratin protein, panthenol DL, Vitamin C, Vitamin E, Vitamin B3, Vitamin B5, Vitamin B6, lactic acid, propanediol (naturally derived preservative), ethylhexyl glycerin (naturally derived preservative), and potassium sorbate (food grade preservative).

(*) denotes a certified organic ingredient.

Penelope C.

Smells super good ! And left my hair super clean! Got my mom a bottle too and she was to hype, definitely coming back for the gallons !

Maria L.

I used this product on my 5 year and I love everything about it. I am so glad that I finally ran across a shampoo and conditioner that the whole family can use. Thank you!

CHANTEL R.

The shampoo was lightweight and had a great lather

A'Lana R.

Twelve12 keeps my natural hair in excellent condition whether wearing it curly or pressed!

Rynetta V.

I love the smell and the clean feeling afterwards the products don't weigh the hair done

Youbine M.

I love this , I just started using it. My hair got bad heat damage and I’m trying to repair it , hopefully this shampoo works, so far it’s working amazingly.

Charlise B.

Best cleansing shampoo hands down! Bre likes when her hair makes the squeaking sound after a good shampoo with Twelve.

taja c.

Loved the way it was packaged and sealed up!! After using this shampoo and the conditioner my hair looked good and healthy! I love this product an will be purchasing again

Mismana P.

My hair was squeaky clean

Tanya H.

I just received my shampoo and conditioner. That shampoo had my hair squeaky clean and the conditioner had my hair soft and easy to manage.

Shamara G.

I loooove this makes my hair feels days after I wash it

Shakira B.

I love this shampoo!!! Definitely will be purchasing again!

Marina C.

I love all of your products!

Carolyn C.

love how it cleans and smells

kim s.

So glad I found this product!! Hair feels so clean afterwards I can tell the difference from previous shampoos used

Jacqueline Q.

Purchased several items as a gift for a friend. Her first response to the shampoo was that her hair had never been so squeaky clean.

Tasha N.

Really good cleansing shampoo leaves my hair sooo clean...

Antoinette H.

I love this shampoo. It does not strip my hair, and it gently cleanses!

Dejeune D.

I used the shampoo for the first time today and my scalp felt so clean! It also smells really good!

Bria C.

I took a star off for shipping. I hope it was an isolated incident, mistakes happen. Moving on...the product is amazing. My daughters hair and my own felt great after the first use. After a blow dry, our hair was shiny and straight. I will definitely be ordering again.

Dondrika R.

OMG the shampoo is amazing!! Gets all the build up off the hair and does wonders on your scalp. Highly recommend

Ciji R.

I absolutely love it I tired it for the first time and fell in love being natural you go to so many products trying to find one that works for you and this one by far is the absolute best and my favorite Already placed a second order ready to place a 3rd

Dionna F.

I love the shampoo so much!!! My hair felt so good after using it.

Ashley L.

Hair felt moisturized and soft

Darnita B.

When I first tried this shampoo, I said well its a little runny! Don't let that fool you, this shampoo has worked wonders on my hair. My hair was literally squeaky clean! my hair felt clean. My hair was straightened and my curls came back without a hitch! I highly recommend this shampoo.

Elizabeth P.

My first experience was a little scary. After first wetting my hair I put the shampoo on my hair and it started to draw up and my hair started to feel knotted up. I wasn’t able to run my fingers through my hair as I was shampooing it. Once I managed to rinse out the shampoo and applied the conditioner it instantly softened my hair. I have a perm and I’m not sure if that was the reason.‍♀️ Then end result after styling was very nice and bouncy.

Christina c.

Great product! Finally found something my natural hair loves ~

NaWal G.

This product makes my hair feels silky smooth.

Taylor H.

***LONG READ*** I know this review is probably going to end up under just their shampoo but this review is about EVERY SINGLE Twelve12 product and tbh their salon also. I have been flirting between being a natural and silk presses since the pandemic started. I didn't feel comfortable with going to salons AT ALL but my hair definitely paid for it (especially after a botched color job). I NEEDED clean and hydrating products that would help bring my hair back to life and I found the Twelve12 line, as well as Laid Pretty Boutique, on Instagram. Seeing the successful care and results of just ONE client persuaded me not only to make an appointment but to buy the entire Twelve12 line. *** THE SALON*** The appointment was 5-star. The service was 5-star. Theresa was 5-star. PARKING was 5-star, lol. I had a shoot the day after my appointment for @meandsomebodysson_ and my hair looked FLAWLESS. Now here's where the praise break comes in. ***THE PRODUCTS*** It was now MY TURN to wash and style my hair at home with the products I have purchased during their last "mask sale" and by God, I have never been so PLEASED with a wash day outcome. I have tried almost EVERYTHING, both Low and high-endproducts. The "squeaky clean" feeling you get from their shampoo is no joke and reassures you that your hair is CLEAN CLEAN. Breaks down ALL the buildup. The conditioner doubles as a regular AND deep conditioner. My hair LOVED IT and was super soft/easy to detangle. Minimal shedding/breakage occurred. Finished my now HOUR FIFTEEN MINUTE (sans press plus I deep condition for 45 mins) wash day with the spray in leave-in/heat protectant prior to blow-drying and pressing. It came out phenomenal, ALMOST as good as the salon result. It all smelled phenomenal and didn't tear up my skin like some harsh salon products. Between wash days I oil my severely dry scalp with their hair oil and that ALSO smells amazing (AND WORKS). If you made it this far... kudos, but you should have stopped mid-novel to just go and buy the products for yourself because they are the way, the truth, AND the light. THANK YOU Twelve12! Your products might have saved my hair!!!! I cannot wait to use my hair mask next wash day so I can rave about that too, lol. (For Reference: 4A/4B -Mid Density - Dry Hair)

Daisha R.

The shampoo made my hair feel extremely dry and straw like . It made cleansing kind of hard because it felt like my hair was sticking together . I will try it again to see if I get the same results . I followed up with conditioner and it made my hair really soft & made my curls pop . I hope this was just a one time thing I would really hate to be limited to just the conditioner .

Felicia O.

I love there products